Best Crypto Podcasts for Web3 Projects to Get Featured On

Most founders pick a podcast the way they pick a restaurant in a new city. They search for the best crypto podcasts, see a few familiar names, and pay for whatever looks safe. Then the episode goes live, a few hundred people listen, and nobody can say whether it did anything for the project.

Part of the problem is the choice. A host with 69,700 followers can bring 320 people into a live Space, while another with 39,500 brings 1,200. Follower count tells you very little about who shows up.

The bigger problem is what happens after. Most teams treat the recording as the finish line, when it is raw material. A video conversation can be cut into short clips and sent through micro KOLs, so people who never heard the live session still hear you, weeks later.

Below you’ll find valuable information about tWeb3 podcasts and will get a complete understanding on how to approach this activity.

Why are podcasts worth the effort for Web3 projects?

Podcasts give you 30 to 60 minutes of someone's attention, in a format where you explain yourself in your own words.

Edison Research's Infinite Dial 2026 found that 58% of Americans aged 12 and over consumed a podcast in the last month, and 57% have both listened to and watched one. Those are general US figures, not crypto audiences, so treat them as a sign of where habits are heading and not as a promise about any single show.

How do you pick the best crypto podcasts for your project?

Pick the show whose listeners already do what you want your users to do. Size always comes second, It's not about the size of the audience, but about its relevance. A DeFi protocol gets more from a smaller show full of people who stake than from a famous show full of people who watch, remember that.

We use a simple four-question check before we put any client on a show. We call it the Fit Test. Score each question yes, partly or no, and walk away if you get fewer than three yeses.

1. Does the audience match? If you run a yield protocol, the listeners should be people who deposit into protocols. If you run a game, they should be players.

2. Is the audience real? Ask for recent average live listeners or downloads. Do not accept total follower count as an answer.

3. Does the format fit your story? A 15 minute slot suits a single announcement. A one hour conversation suits a founder with a real point of view.

4. Can you reuse it? A recorded video can become clips. An audio-only episode has fewer ways to travel.

The second question is where most bad bookings come from, so it gets its own number below.

What is the best way to read a crypto podcast list?

Compare live attendance to followers. We call this the Live Attendance Rate: average live listeners divided by followers. It tells you how many of a host's followers actually show up, and it is a better guide than the follower count on its own.

Here are the X Space hosts we work with, using the averages recorded in our internal host sheet. Budget bands are indicative starting points, and since we book these hosts often, we can usually get better terms than a first-time buyer.

Look at Chris Jourdan and Ola Crrypt side by side.

→ Chris has 39,500 followers and about 1,200 people in the room on average, which is 3.0%.

→ Ola has 69,700 followers and about 320, which is 0.5%.

The smaller account pulls more than six times the live crowd per follower.

A low rate is not always a reason to skip a host. Chill Pill, for example, comes with a post announcing the Space and a written summary made from the transcript, so you also get content around the live session.

Still, you should know what you are paying for before you pay for it.

What are the best crypto podcasts for Web3 projects in 2026?

This is the web3 podcast list part of the guide. We split it into three groups, because they work differently and you buy them differently.

The big editorial shows

The most famous crypto podcasts are mostly closed shops. Shows like Bankless, Unchained, Epicenter, Empire, What Bitcoin Did, the Coin Bureau Podcast and the CoinDesk Podcast Network choose their own guests

Independent roundups such as Coin Bureau's guide to top crypto podcasts and CoinLedger's list keep returning to the same names for the same reasons. Bankless is known for protocols, tokens and founder interviews, and Epicenter for technical conversations.

In our experience, you get onto these shows by being newsworthy, not by paying. That means real traction, a clear story and usually some earlier coverage. If that is your goal, read our guide on how crypto projects earn tier-1 media coverage first. Treat the big names as a target for later, and build a trail of smaller appearances to get there.

Podcasts we book regularly

These are the audio and video podcasts in our network. The numbers come from our own records, and budget bands are indicative.

AndrewAsksHow is sold as a package, with the podcast and a thread going out together.

Crypto 101 is also one of the shows other roundups recommend for beginners, which tells you the audience is people still learning, so it suits education-heavy projects more than advanced DeFi.

X Spaces and AMA hosts

Live Spaces are faster and cheaper to arrange than a studio podcast, and the audience can ask questions in real time. The table in the previous section lists the hosts we use most. They work best for launches, listings, staking windows and any moment when you want people to show up at a set time.

The trade-off is that a Space disappears unless somebody records and cuts it. Plan the recording and the clips before the session.

The three relationships we lean on most

Some hosts we have worked with so many times that booking is simple and honest. Three come up again and again when clients ask us who to start with.

web3pod. An easy first step for early teams. It is not a reach play, and we say so to clients. You get a clean, searchable episode with your project name on it, at a price that does not hurt if the results are modest.

Chris Jourdan. A host we suggest when a client wants a live crowd. His Spaces average about 1,200 listeners on a 39,500 follower base, and the sessions run 1 to 2 hours, which is long enough for a real conversation with audience questions.

Which defi podcast should a protocol go on?

A DeFi audience wants three answers in the first few minutes: how the yield works, whether the code has been audited, and who is behind the project. Any show you choose should give you room to answer those. If the host wants only a general chat about your vision, the listeners who hold capital will tune out.

Choose a host whose audience already uses protocols, then prepare short, plain answers to those three questions. We go deeper on this in our guide to DeFi marketing strategy and what actually moves TVL.

Be realistic about what an episode will do.

Podcasts build trust and context, but they rarely move capital on their own. In the Choise.ai $VLT staking campaign, 33% of the circulating supply was staked within a month, and that came from a coordinated set of KOLs, not a single post. A podcast works best as one piece of that mix.

How much does it cost to get on a crypto podcast?

Expect anything from a few hundred dollars to around $10,000 for one appearance. In our network, small audio podcasts and Spaces start under $1,000, mid-size hosts sit between $1,000 and $7,000, and a few premium slots cost more than that.

Price tells you very little about quality. A $350 episode on a steady show can be a better first step than a $7,500 slot with a low attendance rate. Judge each option with the Fit Test, then look at cost per person reached.

How does Disence handle the booking?

We match you with the right host, and then we run the whole process. You tell us your goal, whether that is awareness, a listing, a staking window or a launch. We suggest two or three hosts from the lists above, explain the trade-offs and negotiate the price.

From there we handle the practical parts:

• Setting up the booking and choosing a time that suits your news cycle

• Writing the agenda and talking points with you, so the conversation stays useful

• Planning the video recording if there is one

• Clipping the recording and distributing the clips through our micro KOL network

• Reporting what happened afterwards

Timing matters more than most people expect.

Because we work with these hosts repeatedly, we can offer better rates than most teams get by emailing cold. Of the clients who run one campaign with us, 70% come back for a second.

What mistakes should you avoid when booking a crypto podcast?

The most common mistake is booking by follower count. The second is treating one episode as a strategy.

The others are quieter, but they cost just as much:

• Showing up without a point of view. If you cannot say in two sentences why a listener should care, rewrite the agenda.

• Pitching the token. Hosts and audiences both dislike a sales pitch. Talk about the problem you solve.

• Skipping the follow-up. No landing page, no tracking link and no clips means you cannot learn anything from the episode.

• Going on too early. If you have no product, no users and no proof, the conversation will feel thin.

Conclusion

The best crypto podcasts for your project are not necessarily the biggest ones. They are the ones where the right people are listening, the format fits what you have to say, and you can reuse the recording afterwards.

The short version:

• Use the Fit Test. Check audience match, audience reality, format and reuse before you pay anyone.

• Read the Live Attendance Rate. Average live listeners divided by followers will tell you more than follower count.

• Treat the recording as raw material. Clips and distribution are where one conversation turns into weeks of awareness.

If you want to see how podcasts and Spaces fit into a wider plan, our complete crypto influencer marketing strategy guide shows how the pieces connect. 

And if you would rather skip the research, tell us your goal and budget on a call, and we will match you with the right hosts, run the booking and handle the clips. Book a free discovery call with Disence today and let’s speak about your project.